MAGALUF will "rise from the ashes" from coronavirus – but you can say goodbye to pub crawls and free bars.
The holiday resort wants to shift away from boozy holidays, with bar and club owners saying it is a "renew or die" situation.
Talks have already started after what local businesses describe as "a disastrous season" with the closure of the famous Punta Ballena party strip.
Bar and club owners are proposing a complete remodelling, not only of Magaluf but of all of Calvià.
They want all premises in the resort to be sound-proofed so there will be no need for noise regulations.
And to stop rowdy holidaymakers seeking out the cheapest bars with the best offers, they want to set minimum price guidelines "to offer a product that has the appropriate quality."
A spokesman for the Calvia Association of Employers and Workers confirmed: "After this disastrous season with the closure of Punta Ballena, we have set to work to achieve a complete remodelling not only of Magaluf but of all of Calvià".
A meeting has been held with representatives of the opposition groups of Cavia council to draw up a viability plan for Calvià.
"We have presented a set of proposals such as creating a quality seal by agreeing between all businesses on minimum price tables to be able to offer a product that has the appropriate quality," the group said.
"Thus, the typical bar crawl or free bar will end."
The association says it also wants to promote the area with events in the low season months "to extend the season with acceptable occupancy" and hiring a private security service is also being studied for the Punta Ballena area "as we want it to be safe."
Business owners say they are seeking solutions, not problems, and will be putting their proposals direct to Calvia council.
Punta Ballena was closed down in mid-July with the Balearic government saying it would initially be for two months.
Although that time period has nearly expired, there has been no announcement about the way ahead.
At the time, the mayor of Calvià, Alfonso Rodríguez Badal said he had to support the Balearic government's tough stance against anti-social behaviour in the context of the coronavirus pandemic.
"It is not a matter of stigmatising leisure, you have to stigmatise excess," he said.
He said Calvia had spent five years "working hard to eradicate excesses" and making "a firm commitment to quality tourism, with regulatory and safety measures."
"A decision had to be made and the Balearic Government has chosen a tough and difficult decision," he added.
"We understand the concern and even the anger of the affected businesses but when you govern you have to think about the general and global interest."
Police continue to control the area and announcing the latest fines for bad behaviour, they revealed five Brits had to be dealt with for causing unrest and for not wearing masks.
Earlier this month, beachgoers were ordered to leave a Majorca beach by cops in a police helicopter in a coronavirus crackdown.
Footage shows officers in the chopper hovering above the sand and using a megaphone to tell sunbathers the beach will shut at 9pm after a spike in cases.
Travel companies are selling cheap holidays to Spain for next year including Benidorm, Majorca and Tenerife, with prices from £237 per person.
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