Staycation boom to boost Plymouth and the Isle of Wight

The UK destinations best-placed for tourism recovery revealed: Staycation boom will boost Plymouth and the Isle of Wight, but London will suffer as it relies on foreign visitors

  • New research looked at how fast the hotel sector will recover across the UK 
  • Places expected to recover quickly include Exeter, Norwich and Blackpool 
  • Typical tourist hotspots London, Oxford and Cambridge look set to suffer 

Plymouth and the Isle of Wight are set to be two of the UK’s big winners from the boom in staycations amid the coronavirus pandemic, as visits from foreign travellers continue to dry up.

New research from Colliers International has revealed that the hotel sector in Plymouth is expected to recover at a faster rate than any other in the UK as holidaymakers flock to the South West.

However, it said that some traditional tourist hotspots, such as London, will be hard hit because of a dearth of visitors from abroad, due to travel restrictions.

The hotel sector in Plymouth, pictured, is expected to recover at a faster rate than any other in the UK

Research showed that a strong rebound in domestic tourism was particularly likely to help the economy of the Isle of Wight, pictured 

Colliers’ inaugural Covid-19 Recovery Hotels Index also said that a strong rebound in domestic tourism was particularly likely to help the economy of the Isle of Wight.

Exeter, Norwich, Blackpool and Cornwall are also expected to recover more quickly, according to experts at the commercial real estate specialists.

Marc Finney, head of hotels and resort consulting at Colliers, said he believes that UK leisure destinations are less likely to feel a large impact from dwindling overseas visitors and large events.

‘So good news in the short-term for traditional British seaside resorts such as Blackpool and Bournemouth, national park locations and Devon and Cornwall,’ he said.

The city of Exeter, pictured, is expected to see a strong recovery in the tourism sector 

UK TOURISM RECOVERY RANKING

1. Plymouth

2. Isle of Wight

3. Exeter

4. Norwick

4. Blackpool

6. Cornwall

6. Bournemouth

8. Bradford

8. Hull

10. Derby

10. Gloucester

12. York

13. Sheffield

14. Southampton

15. Northampton

16. Chester

16. Nottingham

16. Newcastle  

19. Cardiff

20. Liverpool

21. Bristol

21. Leicester

23. Coventry

23. Birmingham

25. Leeds

26. Bath

27. Manchester

27. Glasgow

29. Brighton

30. Edinburgh

31. Reading

32. Stratford-upon-Avon

33. Cambridge

34. Oxford

35. London

Source: Colliers International 

 

‘This said, some of these markets within the top 10 have traditionally been very small – so even though they appear top of the list, the uptick will be small in absolute terms.’

The research said that Plymouth topped the index as 86 per cent of its visitors are domestic tourists, while it also believes its large proportion of budget hotels will make it more resilient to the financial impact of the current crisis.

Meanwhile, the Isle of Wight is also expected to benefit from a significant number of UK tourists, with domestic tourists visiting the area for leisure typically representing around 90 per cent of visits.

Norwich, pictured, Blackpool and Cornwall are also expected to recover more quickly

Mr Finney also said that hotels that focus on their rooms could outperform sites that typically secure more revenue through other services, such as gyms and spas.

He added: ‘This is due to social distancing protocols which will inevitably limit the use of public areas and ancillary facilities in the short-term, including restaurants, bars, meetings spaces and spa amenities.’

Meanwhile, typical tourist hotspots London, Oxford and Cambridge take the three bottom spots in the ranking of 35 destinations, as they look set to miss out on their normal level of foreign tourists.

Colliers also stressed that the cancellation of major events, such as Wimbledon, as well as vast numbers of conferences and exhibitions, would particularly impact the capital’s hotel sector.

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