Aldi puts Lurpak in security netting as price leaves shoppers baffled

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    Supermarket giant Aldi is keeping Lurpak butter "hostage" in security netting to prevent thefts amid the cost-of-living crisis.

    The 600g tubs of butter are now priced at £5.35 at the budget supermarket chain presumably because the staple item is being targeted by people who can't afford it.

    This comes after food prices had risen consistently over the course of the last year.

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    Although overall inflation is expected to fall in 2023, the government has said food price inflation is expected to remain high in the short term.

    However, many people have responded wondering how Aldi can afford the extra protection but have still let the price soar.

    Shopper Stefani Nurding was stunned when she saw it. She filmed it in the store in Kidbrooke, south east London.

    She said: “What the f***.”

    One local said “Lurpak is going crazy, £5.35 for some butter?”

    Another added: “They can afford the extra protection, but can’t reduce the price.”

    One person added “I’ve seen shops do this with 470ml cans of Redbull.

    “The sad reality is such items are stolen frequently and this is how stores can protect their stock.”

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    Another said “They’re €6.92 here in the Netherlands, but we don’t keep them hostage.”

    The Daily Star has approached Aldi for a comment after the supermarket declined to speak to Jam Press.

    But in 2022, a spokesperson for the Danish brand Lurpak defended another price increase.

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    They said: "Prices on the shelves have had to rise in recent months. We understand that recent inflation in food price is hitting many households really hard right now.

    "Unfortunately, our farmers are facing a similar situation with prices for the feed, fertiliser and fuel they need to produce milk, all rising significantly in recent months.

    "While we don't set the prices on the shelves, we do work closely with the retailers to ensure our farmers receive a fair price for the milk they produce."


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    • Aldi
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