Brits refuse to compromise on quality coffee and loo roll

Brits have revealed the things they refuse to compromise on, including coffee brands, car models – and toilet paper quality.

A study of 2,000 adults found 23 per cent believe life is too short to settle for anything but the best.

A fifth admitted they don't want to lower their standards, while one in six feel they deserve the finest things in life – from ketchup to gin.

Wi-Fi quality, bed size and chocolate brands were also in the top 50 list of things people refuse to compromise on.

The study, commissioned by full fibre broadband provider, Hyperoptic, found more than a third of adults don’t like to settle because they want to get good value for their money.

But almost two thirds have had to find a middle ground at some point in life, with 75 per cent admitting they did so to avoid conflict.

This has included unwillingly compromising on the car they drive (26 per cent), the hairdresser they go to (16 per cent) and their restaurant of choice (26 per cent).

This decision left 24 per cent feeling frustrated and 23 per cent unsatisfied.

Charles Davies, spokesman for Hyperoptic, said: "There are clearly lots of areas in life people don’t want to compromise on which shows how much we rely on things and everyone has their own preferences.

"In an era where there are endless choices at the touch of a button thanks to online shopping and comparison sites consumers are more informed than ever on what they can get for their money.

"People know what they want and they shouldn't have to compromise to get the best quality of something – if they shop around they can get a premium product that is equally good value."  

The study also found further areas people refuse to accept anything but the best include shampoo and conditioner brands (25 per cent), teabags (24 per cent) and cuts of meat (17 per cent).

And of the 43 per cent who have worked from home this year, more than half have realised they can’t compromise on their Wi-Fi quality.

Other areas people are less likely to settle on now they are at home more are their utility provider (13 per cent) and the quality of their desk chair (28 per cent).

Top 50 things Brits refuse to compromise on:

  • 1. Quality toilet paper
  • 2. Mattress quality
  • 3. Brand of coffee
  • 4. Wi-Fi broadband connection quality
  • 5. Brand of chocolate
  • 6. Shampoo/conditioner brand
  • 7. Brand of ketchup
  • 8. Brand of teabags
  • 9. What to watch on TV
  • 10. Mobile phone brand
  • 11. Brand of crisps
  • 12. Baked beans brand
  • 13. Supermarket choice
  • 14. Brand of mayonnaise
  • 15. Hairdresser e.g. senior stylist
  • 16. The size of their bed e.g. king size
  • 17. Holiday destinations
  • 18. Choice of paint colours when decorating
  • 19. The amount of sleep they get each night
  • 20. Cuts of meat
  • 21. Car brands
  • 22. Internet provider
  • 23. Where to order a takeaway from
  • 24. Size of the TV screen
  • 25. Restaurants they eat at
  • 26. Perfume brands
  • 27. The distance they live from family and friends
  • 28. Skincare brands
  • 29. The size of their house
  • 30. Their salary
  • 31. The size of their car
  • 32. The city they live in
  • 33. Brands of cleaning products
  • 34. Smart tech e.g. smart TV
  • 35. Clothing brands
  • 36. Brand of wine
  • 37. Trainer brands
  • 38. Coffee shops they buy from
  • 39. Brand of ice cream
  • 40. The amount of exercise they do
  • 41. Shoe brands
  • 42. The amount of data they get on my mobile phone
  • 43. How often they dine out
  • 44. The amount of children they want to have
  • 45. Utility provider e.g. gas/electric
  • 46. Makeup brands
  • 47. Mode of public transport they use
  • 48. Brand of gin
  • 49. Mobile phone age
  • 50. Headphones brand

But more than half of adults are most likely to make a compromise for their partner, while a third would do so for their child.

Although settling for second best has also resulted in 13 per cent feeling ‘short-changed’.

Other situations which have resulted in people feeling cheated include the quality of their mobile phone (12 per cent), paying public transport costs (22 per cent) and utility providers (17 per cent).  

It also emerged more than half of adults would be encouraged to compromise on something if it meant saving cash and 44 per cent would do so if it meant getting more value for their money.  

Although a quarter of those polled via OnePoll believe the cost of something reflects the quality of it.

But with talk of an upcoming recession, 23 per cent are looking to save money in areas of life, but preferably without compromising on standards.

Charles added: “People understandably don’t want to compromise if it means losing out on quality, but similarly everyone is always looking for ways to save money.

"It’s surprising to see the respondents of the survey are willing to pay as much as £13 a DAY for quality, reliable Wi-Fi connection and clearly don’t want to compromise on it.

“Consumers can pay a tenth of that daily for our gigabit broadband connection.”  

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