IKEA's Europe stores descended in to chaos as shoppers scrambled to bag designer goods by Kanye West’s protege Virgil Abloh.
Video shared on social media shows customers running and slipping over on floors as they desperately tried to get their hands on items from the stylish MARKERAD collection.
Dubbed “fashion’s hottest designer”, Abloh today released the new range – furniture including a daybed, clock, rug, table and chair – across Europe.
Chaotic scenes were filmed at a store in Switzerland, where the launch was described by one amused shopper as a “f***ing zoo” as customers barged through barrier gates and ran.
And in Berlin, Abloh's fans raced among the shelves and were videoed falling over on slippery floors.
Another clip showed people throwing items onto the floor, shoving each other out of the way, and falling over fellow shoppers as they went "crazy for carpets, bags and furniture", according to Tutku Zaim.
IKEA says the collection is a collaboration with the Off-White founder, which "fuses functionality with street cred".
The collection of 15 pieces, aimed at contemporary living, also offers a mirror, lighting, bed textiles, cabinet and accessories.
Abloh, artistic director for Louis Vuitton's menswear, and close pal of Kanye West, has been described in The Guardian as a "hot designer: anything he touches in the world of fashion and design turns to gold".
He told Design Bloom that his inspiration for the IKEA line came from "interviewing young adults about their homes, the things they need and the things they want.
"A lot of it turned out to be practical pieces, that can move with you… it's about making this functional environment."
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