Instagram boss Adam Mosseri admits changes to app are ‘not good’ after it was blasted by fans including Kim Kardashian for pushing ‘reels’ in attempt to beat TikTok
- Mosseri, 39, has been criticized for changes made to Instagram which see the platform now promoting videos, called Reels
- On Monday Kim Kardashian and her sister Kylie Jenner – the most-followed woman on Instagram – begged Instagram to abandon the changes
- Mosseri on Tuesday defended the decision, insisting it was the future – but admitting that the rollout had not been perfect
Instagram chief Adam Mosseri addressed complaints about changes to the platform, but said it is evolving with the world – and the world is video
The head of Instagram has admitted that changes to the app are ‘not yet good’, after Kim Kardashian joined the chorus of criticism about alterations to the photo sharing site over claims it is obsessed with taking on TikTok.
Instagram is increasingly promoting its Reels function – a short-video feature that seems to have taken a page from TikTok’s playbook.
But on Tuesday, Adam Mosseri insisted that the changes were necessary and here to stay – while acknowledging there had been teething problems.
‘I want to be clear, we’re going to continue to support photos,’ he said.
‘That said, I need to be honest, I do believe more and more of Instagram is going to become video over time.’
Mosseri said this shift is occurring in response to user behavior.
‘We have to lean into that shift while continuing to support photos,’ he added.
He said that people whose screens were altered were part of a test group, ahead of a wider rollout.
‘If you’re seeing a new full-screen version of the feed or you’re hearing about it, know that it is a test,’ he said.
Mosseri, 39, said they believed a more full-screen experience — for both photos and videos — ‘might be a more fun and engaging experience’.
He added: ‘But I also want to be clear, it’s not yet good and we’re going to have to get it to a good place if we’re going to ship it to the rest of the Instagram community.’
Mosseri admitted the changes to the app were not perfect yet, but said they were essential
Kim Kardashian and Kylie Jenner led the movement to ‘Make Instagram Instagram Again.’ The pair voiced distaste for the app’s new redesign that is similar to TikTok
Kim Kardashian and her sister Kylie Jenner, seen in February 2020, led criticism of Instagram’s changes
The former Facebook executive – Instagram owned by Facebook’s parent company Meta – said that Recommendations, which suggests more people to follow, was a way to expand a user’s feed.
Users have said they’re sick of having random strangers’ posts foisted on them, and that they only want to see their contacts.
But Mosseri was having none of it, and insisted that the recommendations feed would help the social media ‘community’ grow.
‘It’s an effective and important way to help creators reach more people,’ he insisted.
‘Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve.’
He spoke as critics bombarded Instagram executives with pleas to stop the push for video, and return Instagram to its simple picture origins.
On Monday, Kardashian and her sister Kylie Jenner – who is the most-followed woman on Instagram – begged Adam Mosseri to rethink the video plan.
‘Make Instagram Instagram again,’ they both posted.
‘Stop trying to be TikTok, I just want to see cute photos of my friends.’
Mosseri is pictured with Mark Zuckerberg, CEO of Meta. Meta now owns Instagram
Many were unimpressed.
‘we don’t wanna make videos Adam lol,’ said Chrissy Teigen.
Mosseri replied: ‘If you don’t want to make videos, it’s better not to. What I want is an Instagram that is about photos who prefer photos, and is about video for those who prefer that format.’
Musician and actor Simon Curtis said: ‘It now feels like Facebook- an ugly, Frankenstein’s monster of an app, where old people go to get fed ads, be scammed, and get confused.’
Another user, Matt, told his 175,000 followers Instagram’s changes were ’embarrassing’.
‘Enough. i love instagram because it’s instagram, not a generic social app that tries to be a third rate version of whatever 13-year-olds are using at the moment. please do not lose sight of why people use the app. i know a lot of people are working hard, but this is embarrassing.’
Interior designer and HGTV star Laurie March commented: ‘I wish there was room for us to just use Instagram how we want to, instead of having so much suggested stuff shoved at us.
‘Show us photos! Not videos, unless I want them. And why do you hide our friends over *discovery*? More isn’t always more. Growth mindset ruining things.’
Author Roxane Gay tweeted: ‘It sucks right now. Stop trying to be TikTok. I don’t want to make videos.’
And journalist Sali Hughes said: ‘What is the point of following people if you’re going to be constantly force fed accounts that you don’t follow at the expense of those you do? And the tools to stop that simply don’t work. It’s now video landfill.’
Jenner’s (left) Story is regarding Instagram’s new redesign that she says is like TikTok. Jenner’s sister, Kim Kardashian (right), shared the same Story an hour after
Meta launched Reels in August 2020 in response to the growing dominance of TikTok had in the video sharing market. It now works across Instagram and Facebook.
However, it seems Meta’s efforts were just not good enough to keep hold of its users
Now, many users will see full-screen Reels as they scroll through their feed, and are shown content from other users with the hopes you will follow them – all of which critics say is too much like TikTok.
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