CONCERNS about Lucky Charms have been raised after hundreds of people are said to have become ill from eating the popular breakfast cereal.

The US Food and Drug Administration is investigating Lucky Charms cereal after dozens of customers complained of illness after eating it.

The FDA said Saturday it has received more than 100 complaints related to Lucky Charms so far this year.

“The FDA takes seriously any reports of possible adulteration of a food that may also cause illnesses or injury,” the agency said in a statement.

Several hundred people have also posted on a food safety website, iwaspoisoned.com, complaining of nausea, diarrhea and vomiting after eating Lucky Charms.

“This is actually my second time experiencing symptoms after eating Lucky Charms and I am certain it is the cause!' one person from Ohio wrote on the website.

“Having extreme abdominal pains time I am holding on to the remaining cereal left in the Box and hoping to get it tested soon!” they added, indicating their symptoms were nausea, diarrhea, vomiting, ‘something else' and stomach pain.

“My 6 year old daughter ate lucky charms last night for dinner and woke up not feeling well,” a person from Columbus, Indiana, wrote. “She vomited and shortly after had green diarrhea. She felt better thank goodness throughout the day. This was a brand new box I just bought that had a color change spoon in it.”

“I ate some lucky charms and I have been having diarrhea everyday and feeling nauseated,” someone from Chicago, Illinois posted.

“My daughter had lucky charms on Wednesday. Thursday she woke up with a low grade fever and vomiting,” a poster from Mulberry, Florida, added. “She continued to have a fever and vomiting until Friday. She is still complaining about stomach pains on and off but seems to be getting better and has not had any since.”

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Patrick Quade, founder of the consumer website, said that as of Saturday, the site has received over 3,000 reports from people round the country who claimed they got sick soon after eating Lucky Charms.

The majority of those reports have been submitted over the last two weeks, which is the most complaints the website has ever received for a single product, according to a Wall Street Journal report.

General Mills Inc, the Minneapolis-based company that makes Lucky Charms, Cheerios and other cereals, said it’s aware of those reports and takes them seriously.

But the company said its own investigation has not found any evidence of consumer illness linked to Lucky Charms.

General Mills said it encourages consumers to share their concerns directly with the company.

Ferrero recalled Kinder chocolate in stores across the US earlier in April after salmonella was found at manufacturing sites.

It affects two candies from three retailers in the US – Kinder Happy Moments Chocolate Assortment and Kinder Mix Chocolate Treats baskets.

"There are no confirmed cases in the US to date and no other Kinder or Ferrero Products are affected by this recall," the company said in a statement.

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Earlier this month, the five-ounce packages of O Organics Sea Salt Popcorn were taken off shelves.

The item was voluntarily recalled by Snak King Corporation April 12 over fears of cross-contamination which could cause life-threatening allergic reactions.

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