Ryanair sparks fury with advert for A-Level students showing lad passed out drunk on beach saying 'this could be you'

The budget airline posted the image on Twitter, writing alongside it: “This could be you.”

It sparked a flurry of condemnation from social media users who accused the carrier of making light of the serious issue of youth binge drinking.

Ross MacLeod from the Royal National Lifeboat Institution wrote: “Really @Ryanair…? Such a poor, lazy, cliched and stereotyped image of students. Does this really meet your brand guidelines for #marketing and #advertising #campaigns?”

The Daily Mail reports Facebook user Joanne Blackwood commented: “Advert just not funny… I have worked out in resort putting the pieces back together when youngsters overdo it with the drink, drugs etc.

“Kids jumping off balconies, getting assaulted, getting STDs and worse… Even the major tour operators are moving away from this concept with stylish and responsible holiday options for young people.

“I am the mother of 3 teenagers and this advert should never have made it out of the marketing department!”

Niecy O’Keefe wrote: “Ryanair wants you to hurry up and finish your exams so you can pay them to fly you to Tenerife where you can binge drink until you have your stomach pumped and you parents have to come and get you.”

The carrier’s post was aimed at thousands of Irish students who are now taking their final exams.

Its full text reads: “To all #LeavingCert and #ALevel students: plan your dream summer holiday now so you have something to look forward to. Book on ryanair.com in between ‘studying’ tonight. This could be you:”

A spokesperson for the firm said the post was made by their social media team who “were recalling all the wonderful sightseeing, singsongs and cultural activities they enjoyed as teenagers.”

But Ben Butler, Content and Communications Director at alcohol awareness charity Drinkaware said: “Getting so drunk that you pass out is bad for your health, your safety and that of other people and your pride.

“It's surprising that this is Ryanair's idea of a 'dream summer holiday' and we would urge the airline to look again at this advert and the message it sends.”

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