A top Ryanair boss was blasted on social media by passengers after he complained that his flight had been delayed by two-hours.
Kenny Jacobs, the airline’s chief marketing officer, took to Linkedin on Tuesday morning to say that his plane was being held at Dublin airport.
Writing from the terminal departure lounge, Mr Jacobs hit out at the EU’s inadequate handling of air traffic control shortages that has disrupted numerous air journeys across Europe in recent days.
His short message was then reposted by Ryanair’s official Twitter account to their 376,000 followers – a move which resulted in a predictable social media backlash.
Sympathy was in clearly in short supply as frustrated passengers posted a flurry of responses about their own shoddy treatment by the airline.
Jacobs wrote: "Sitting on runway in Dublin on flight that should have left at 0650 but will leave after 0830 because of Air Traffic Control staff shortages in Europe."
"The worst summer ever for delays and cancellations across all airlines and more needs to be done by EU. It’s bad for tourism, business travel and will mess up the hard earned holidays of many families."
One sarcastic user replied: “Poor Kenny Jacobs being delayed!! We were delayed 3 hours on our outbound flight 5 hours on our return flight! No food or drink given! Even though @Ryanair tweeted their own terms stating food and drink after 2 hours!!!”
Another said: “Try being on the FR908 Stansted to Cork yesterday delayed by 9 hours no information just keep your eyes on the board is what I was told .Some poor people some with young kids with long drives on the Cork end at 3.20 this morning. #Disgraceful ”
Aoife Crowley wrote: ‘Nice one Ryanair. You retweet your CMO’s ‘caring’ tweet about delays to holiday goers but left the tweets about being stuck at Gatwick for 11 hrs yesterday unanswered.’
The overwhelming response sent Ryanair’s customers service team into panic mode as they were forced to respond to each complaint.
Mr Jacobs, a favourite of CEO Michael O’Leary, has worked for Ryanair for over four years and previously described himself as marketing’s ‘bad boy’ over his unapologetic approach to management.
In a recent interview he said it was possible for a company to be successful without being loved by its customers – a claim that he appears to be testing to its limit.
Late last year he congratulated himself for a job well done after he dealt with an internal crisis that saw Ryanair cancel 700,000 bookings due to errors with their pilots’ holiday rostering.
He claimed that the cancellations were ‘no big deal’ as the axed flights only made up less than 1 per cent of total flights – while 400,000 Ryanair passengers were forced to rearrange travel plans due to the administrative blunder.
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