Touch-sensitive dress tracks how often three women are groped during night out in Brazil – 157 times in four hours
- Project Dress for Respect wanted to visualise how rampant sexual harassment is
- It created a dress fitted with sensors to track how often the wearer is touched
- Three women wore it to a club in Sao Paulo – and data was transmitted via Wi-Fi
Rseearchers created a touch-sensitive dress to track how often women are groped during a night out – and the results were shocking.
The project Dress for Respect wanted to visualise how rampant sexual harassment is for women in Brazil.
Marketing agency Ogilvy Brazil made a dress fitted with sensors to record every time the wearer is touched and how hard on behalf of beverage company Schweppes.
And when three women wore the dress to a club in Sao Paulo, the technology found they were touched without consent a combined 157 times over the course of less than four hours.
Project Dress for Respect wanted to visualise how rampant sexual harassment is for women
Marketing agency Ogilvy Brazil made a dress fitted with sensors to record every time the wearer is touched
The data was shared with a control unit via Wi-Fi so researchers could track the harassment in real time.
A video shows the dress lighting up like a heat map in the areas where the women are touched, primarily the lower back, backside and arms.
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Schweppes said it decided to create an experiment that would visualise a women’s experiences of unwanted touching during a night out.
Eighty-six per cent of women in Brazil say they have been groped in a night club, research from Think Olga found.
The beverage company said it hopes the shocking results will encourage men to change their behaviour.
A video shows the dress lighting up like a heat map in the areas where the women are touched
The women are seen in the video telling the men who grab them they don’t want to be touched
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