![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/10\/01\/78776127-12845945-Today_however_one_choice_kohl_can_make_or_break_a_company_s_fort-a-7_1702170030536.jpg\")
<\/p>\nEyeliner used to be the most basic of the products in any woman’s make-up bag.\u00a0<\/p>\n
The urban myth that these pencils were all produced in the same Eastern European factory for pennies, then allotted different prices depending on the brand which sold them, may not have been true \u2013 but it wasn’t far off.<\/p>\n
Today, however, one choice kohl can make or break a company’s fortunes. And it has turned brand VB from a busted fashion flush into a global eyeliner empire.<\/p>\n
Mrs Beckham’s Satin Kajal Liner has transformed the make-up world, one brown smokey eye at a time.\u00a0<\/p>\n
Forget the jet feline flick once championed by the likes of Benefit.\u00a0The modish lids at this year’s festive parties will come care of Posh.<\/p>\n
<\/p>\n
Today, however, one choice kohl can make or break a company’s fortunes. And it has turned brand VB from a busted fashion flush into a global eyeliner empire<\/p>\n
![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/10\/01\/78776693-12845945-Mrs_Beckham_s_Satin_Kajal_Liner_has_transformed_the_make_up_worl-a-6_1702170030531.jpg\"){kind=spacer}
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Mrs Beckham’s Satin Kajal Liner has transformed the make-up world, one brown smokey eye at a time.<\/p>\n
The product, at \u00a330, is punchily priced and aggressively marketed on social media, yet few are disappointed.\u00a0<\/p>\n
It has 23,000-plus five-star reviews and, once hooked, buyers acquire fistfuls in different shades.<\/p>\n
Victoria’s own favourite, Cocoa, is the top-seller. Olive is also extremely popular, closely followed by Black.\u00a0<\/p>\n
Her newest hit, Cinnamon, sold out a few weeks after its launch in October, reappearing last Friday.<\/p>\n
A perfectionist when it comes to diet and exercise, that trait is also evident in Beckham’s cosmetics.\u00a0<\/p>\n
Her pencils are soft, buttery, requiring no harsh drag, yet remain smudge-free. Their dense nibs can be rendered sharp and graphic, or smudgily bedded-in.\u00a0<\/p>\n
The shades are vivid, yet flatteringly wearable. Plus they don’t hurt or make your eyes fill with gunk \u2013 rarely a given with kohl.\u00a0<\/p>\n
It helps that the style set loves a spot of rock-chick chic.But its main commercial coup is that 49-year-old Victoria is herself its poster girl.\u00a0<\/p>\n
She has hawked her wares on social media like a virtual Avon Lady, demonstrating their prowess.<\/p>\n
She came, she saw, she conquered \u2013 never not brandishing her kohl.<\/p>\n