Elon Musk may flip the switch to make X — the social network formerly known as Twitter — an entirely subscription-based platform.
Musk brought up the idea of charging all users of X/Twitter in a wide-ranging conversation with Israeli Prime Minister Benjamin Netanyahu on Monday. “[We’re] moving to a small monthly payment for use of the X system,” Musk told Netanyahu, claiming that it is the only way to stamp out bots, as reported by Bloomberg’s Dave Lee.
Musk has previously mulled the idea of putting Twitter entirely behind a paywall in internal conversations, according to industry news site Platformer.
Currently, X’s subscription program — formerly Twitter Blue, now called X Blue, under Musk’s rebranding effort — is priced starting at $8 per month.
One of the chief benefits of X Blue is getting verified check-mark status, although this summer the company added the ability for subscribers to hide the check-mark from public view.
X Blue’s other benefits include the ability to edit a post within a one-hour window; a 50% reduction in ads; “prioritized rankings” of a user’s posts in conversations and search; the ability to post up to 25,000 characters (vs. the 280-character limit); and the ability to upload videos up to 3 hours long or up to 8 gigabytes in size. Musk says Blue subscribers also will be eligible to receive a share of advertising revenue, initially based on ads displayed in replies to their posts.
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