Eight in ten children who experience bedwetting have never attended a sleepover – because they’re too embarrassed.
A survey of 742 adults, with children aged 4-11, found 69 per cent of kids have turned down an invite to a sleepover party.
And nearly as many parents (67 per cent) have declined an invitation on behalf of their child.
To help parents and kids deal with the experience, Pampers Ninjamas teamed up with Dr Ranj Singh on educational and fun content discussing bedwetting.
The aim is to also help kids make friends and gain independence through sleepovers, as well as teaching them how to prepare for nights away from home.
The three-part series provides education about why bladder leaks can happen and offers practical tips on how to manage them – particularly during sleepover moments.
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Paediatrician, TV presenter and author Dr Ranj, said: “Sleepovers can play an important role in developing the confidence and independence of children, as well as for their enjoyment.
“So I am proud to be helping the 82 per cent of children who are currently missing out, to offer practical advice as to how to better prepare for overnight stays with friends and family.”
The research also found more than a quarter (26 per cent) of respondents are not comfortable discussing bedwetting with parents hosting sleepovers.
And 35 per cent report an increase in bedwetting before going back to school, suggesting scholastic stress could be a trigger.
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To combat the situation, 76 per cent have invested in a waterproof mattress, while 68 per cent have purchased nappies for older children.
However, Dr Jeff Foster has also told parents to reduce anxiety in their children by telling them it's normal to wet the bed.
He adds that sleep apnoea, pre-existing medical problems, constipation, life stresses or family history can all contribute to the problem.
Other parents have previously hailed the bedwetting alarm as a miracle cure for the distressing condition.
When children start urinating at night, the sensor picks up on this and instructs the alarm to go off – at which point the child is alerted to go to the bathroom to finish their wee.
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